Are you looking for best research paper on employee motivation The level of motivation among employees is one of the primary factors that determine productivity in an organization. Organizational leaders have a responsibility to create mechanisms to ensure the workers are motivated to undertake their tasks. The changing business environment is one of the critical factors that influence the employees’ morale at their workstations.

3 change in the business model

Business Model

  • The change in the business model requires workers to perform different tasks that sometimes fall outside the scope of their current training. Subsequently, the workers feel inadequately prepare to perform their responsibility leading to demotivation.
  • The manager has to create an avenue to inspire the staff during the change process and make them feel prepared to face their new challenges.
  • The scenario presented in the case study illustrates the effects of changing a business model on the employees’ motivation. Amazon product portfolio diversification into the retail market means that the workers have responsibilities outside the initial scope. Thus, they are likely to experience fatigue, dissatisfaction, and a decrease in motivation level.

Amazon CEO

Employee motivation

  • Amazon CEO Jeff Bezos and his team have to develop creative ways to inspire the employees. Notably, the approaches have to address both intrinsic and extrinsic motivation among employees. Amazon’s success in the future depends on how it integrates into the retail market and increase its market share.
  • The first approach to enhance employee motivation in the company’s new venture is through training. Amazon’s core business is e-commerce, and most of its staff have experience working in an environment with little or no direct contact with the clients. The expansion will require that employees work in a new environment where they interact with clients daily.
  • The lack of adequate skills in this area is likely to lead to work burnout. Employees’ training programs equip them with appropriate skills in handling the emerging challenges in the new work environment. Consequently, they feel confident and motivated to take on the challenge created by diversification on the company’s product portfolio.

A competitive reward system is also a mechanism Amazon can use to motivate its workers in its new venture.

  • The primary reason why most people go to work is to meet their financial needs. Competitive salaries make it possible for the workers to meet their financial needs, hence concentrate on their work (John et al., 2015). Further, the company can develop other reward systems that motivate employees to innovate at the workplace.
  • For example, job promotion can be pegged on one’s leadership and creative abilities to create a sense of fairness in the company. The company can also reward its employees with other non-monetary benefits like paid vacations to appreciate their input in the company’s success. An elaborate reward system that appreciates every individual’s input into the company motivates the workers to achieve their goals.
  • Additionally, the company needs to create an avenue to promote career growth among its employees. Professional growth is one of the motivating factors that drive employees to be creative in solving emerging problems.

Conclusion on Research Paper

  • Amazon’s expansion into the retail market creates an avenue for career growth among its employees. Job promotions are a form of intrinsic motivation and make staff work harder (White, 2016). The prospect of upward progression in the company is a motivating factor for all members of staff.
  • However, the company’s leadership can only realize the intended goals of these objectives by involving the employees in the policy-making process. For example, the workers need to understand the importance of the training programs and the benefits.
  • The firm’s leadership has to engage the employees at the stage of the policy-development to ensure they appreciate the need for change in the business model. Communication is paramount in enabling the approaches to translate into motivating factors.


  1. John, S., Brown, M., Kaine, S., & North-Samardzic, A. (2015). Managing employee performance & reward: Concepts, practices, strategies. Cambridge University Press.
  2. White, G. (2016). Reward management. Edward Elgar Publishing Limited.